How to measure engagement with Social Blade

You are here:
Estimated reading time: 2 min

social blade

Social blade is free online tool which is used to carry out audits on social media accounts or pages. The importance of carrying out said audits cannot be overemphasised.

Say for instance, a brand approaches you to give recommendations on which Instagram ‘influencer’ would best serve their goals, what do you do?

I’m sure you catch my drift by now. 😀😀

To avoid being that digital marketing expert who pulls data out of thin air or tries to guess, it makes sense to know how you can get correct data on these accounts and social blade is one tool out there that would help.

This tool can be used to analyse accounts from the platforms as seen below

social blade

READ ALSO: How to Drive More Engagement on Instagram 

Social Blade audit

For the purpose of this guide, I am going to audit an Instagram account so we can see and interpret the data it generates. There are a few vital information which gives a clearer picture on how well that account is performing and the chances of being suited to the brand or product you wish to promote.

Step One

Go to socialblade.com or click here 

Change the social network from YouTube which is the default, to Instagram. Choose the Instagram account to audit and make sure to get the right Instagram handle to audit.

What to look out for

While carrying out this process of audit with social blade, the most important data to look out for are as follows;

social blade

  • Engagement Rate; This is about how often people react, like or drop comments on a particular account online. Have in mind that the more followers, the smaller the engagement rate, as accounts with millions of followers hardly go above 5%
  • Followers; Of course, to consider an Instagram account for this or any kind of project, it should have at least 10,000 followers.
  • Average Likes and Comments; Well, the goal is to get engagement right? Hence the need to target accounts that generate massive engagements in the form of likes, comments and shares where applicable.
  • Followers Growth; Instagram prefer organic growth, that is a given. To find out how organic their growth is, the graph should take on a  natural flow, and not a sudden upward spike. For instance, moving from 12k followers to 120k followers in a day.

social blade

For YouTube

social blade is used for a variety of audits, one being that of YouTube channels. For instance, to check out the most visited YouTube channels in channels or the most popular, check the steps below

Step One

Before we begin, ensure the search bar is set to YouTube. Click on ‘top lists’ then choose ‘top 250 from US’

social blade

Do not worry, Nigeria is not immediately listed, but we will find a way to redirect our search back to Nigeria.

Step Two

Scroll down to ‘Top 250 by Country’ then choose Nigeria. Once you do that, the top ranking YouTube channels would be displayed. From the list, you would be able to see the top performing YouTube channels by Nigerians  from the last 30 days

In conclusion

Social blade can be used to audit the above listed social media platforms and get real time results about accounts on those platforms. The results show the level of engagement which an account has and how organic their growth has been amongst other things.

 

 

Was this article helpful?
Dislike 2
Views: 996

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

Subscription Disclosure: Unless otherwise stated at the time of purchase, all subscriptions products/offers are subject to auto-renewal. Auto-renewal is an automated billing process that occurs at the conclusion of the first term and each subsequent term (monthly, annual or such other term specified on the applicable subscription offer) of the subscription. Your subscription will be automatically renewed for the same length term at the renewal rate then in effect with the credit/debit card on file unless and until the subscriber cancels. Subscribers can cancel their subscription at any time by accessing My Account. All subscription fees are non-refundable.  No refunds or credits for partial months.

Affiliate Income: This site contains affiliate links to products. We may receive a commission for purchases made through these links. However, this does not impact our reviews and comparisons. We only suggest products we’ve reviewed, and in many instances also use, in order to help you make the best choices. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

IMPORTANT: Earnings Disclaimer

Listen, there is no such thing as “easy or fast money”. In fact, if you believe that or are looking for some “overnight millions”, our programs are not for you. We hate this approach to marketing, career and business growth. We believe in time-tested, proven marketing methods combined with powerful teaching and lots of hard work. The income claims or results or examples you see on this site are some of the students who have taken what we teach and implemented it in their own business or career. We by no means promise or guarantee that you will get the exact same results as they have, your results may be higher or lower but most importantly, you only stand a chance of achieving some level of success if you implement.

In fact, as stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. Your results will be based on many variables, such as your level of effort, business acumen, personal qualities, knowledge, skills, time you commit to applying the course lessons and a host of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. 

We just want to help you by giving great content, direction and strategies that worked well for us and our students and that we believe can move you forward. 

Intellectual Property Rights

As an attendee of our course or programs you (and/or your employer) shall not obtain any right to the course materials. These materials may also not be shared in any way. If any course content would be shared, we may deny you further access to the course and/or the online learning environment. It is strictly forbidden to use any of our content (slides, reading list, exercises) for commercial digital marketing training/services/workshops, whether during the course or thereafter..

If you violate our intellectual property rights, you will pay us a penalty of $25,000 per violation, plus an additional $1,500 for each day that the violation continues. This penalty shall apply in addition to a claim for damages and may not be mitigated by a court.

All of our terms, privacy policies, return policy and disclaimers for this program and website can be accessed via the link below. We feel transparency is important and we hold ourselves (and you) to a high standard of integrity. Thanks for stopping by. We hope this training and content brings you a lot of value.

Privacy Policy and Term of Use | Training Terms and Conditions | Earnings Disclaimer | Refund Policy | GDPR Policy | Intellectual Property Rights | Contact Us

Website Hosting by Bluehost | Website Builder by Elementor

Scroll to Top