For excellent ads performance, twitter ad objective is one of the many ways to get engagement and visibility on the platform. Once engagement has been mentioned for twitter, there are always talks about hashtags and jumping on trends.
Yes, those are means to get the needed engagement but we shall focus on twitter advertising at this time.
To start the process, go to ads.twitter.com or click here
Step One: Create Campaign
The first step to running twitter ads is to create an advertising campaign which embodies the overall goal for that particular effort. Once logged in, click on ‘create campaign’ to the top right then proceed to choose marketing objective.
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The campaign objectives are;
Tweet Engagements
This ad objective is targeted at reaching people who are most likely to engage with a tweet through likes and retweets. Twitter is a social media platform that is quite famous for a content can go viral within a short period of time if well managed. To ensure the success of this ad objective, it makes sense to tweet in line with certain trending topics.
Promoted Video Views
As the name suggests, this campaign objective is targeted at people who click on and watch videos on twitter. Keep in mind that the length and content of the video is crucial, as the first 5 seconds go a long way in determining whether that person would continue watching or not
Awareness
This campaign objective for twitter ads is targeted at showing your tweet to as many people as possible. If the targeting was well done, there is a higher chance of creating brand awareness with a single tweet which would be viewed by people who are naturally interested in what you have to offer.
Website Clicks or Conversions
The goal of this twitter ad objective is to drive people to a certain web page. Could be a landing or sales page with the aim of having them take a desired action.
In-stream Video Views
Your video ad is added to premium content on twitter. The goal is to leverage on already viral content to have people watch your video and get more engagement
Followers
This campaign objective is targeted at growing your audience through the right content that increases the chances of engagement
App Installs
To have people download an app which must have been developed and uploaded to google play-store and iOS store.
App re-engagements
This ad goes out to your already existing followers, nudging them to engage with your app once again.
In conclusion
Knowing the twitter ad objective is the first step towards running a campaign that would convert. Furthermore, this knowledge would give you an idea when to apply each objective to your online marketing campaign to get the best results.
As we say all the time, the magic to online advertising is in the targeting. With the right audience, the sky is the limit.