To Run a Successful Lead Generation Campaign online
In digital marketing, Lead Generation is one of the better ways to start and scale any campaign for the long term. To achieve this, there are basic but vital steps which must be taken to ensure the online campaign runs smoothly.
As with any sustainable endeavor, there is need for proper planning aided by a blueprint in the form of a sales funnel while carrying out a lead generation campaign as this would aid the process and ensure you can always remain on track.
First Step: Create a Customer Avatar
A customer avatar or buyer persona is a unique and detailed profile of who your ideal customer should be. Here, it is based on facts gotten from painstaking research, not general assumptions and guess work
In trying to identify who the ideal customer should be in your lead generation campaign, it is important that you pin your facts on a particular individual or business, as this would help in targeting said person or business and others that look like them
Here is a customer avatar which was prepared for a plus sized woman who would normally have had issues picking out classy but comfortable dresses
Second Step: Develop a Sales Funnel
A sales funnel is a series of steps that your ideal customer take in order to reach a conversion goal. In simpler words, there is always a process which involves when people come in contact with your business till they either become leads or buy from you.
Because the goal is sales conversion at the end, it is important to properly develop your sales funnel as it is a guide as to how you are going to carry out the lead generation and all online campaign you want to run. Here is an example of a funnel
Third Step: Develop your Landing Page
A landing Page is an isolated web-page which is designed for the sole purpose of lead generation. For your lead generation campaign to be successful, you can either choose to build a landing page or run online ads with the help of a lead capture form.
READ ALSO: The Anatomy of a good landing page.
A landing page allows you room to add the necessary content about your brand, coupled with unique selling point and lead magnet which greatly helps the process of lead conversion. It also allow you to add content like testimonials, creatives and text which goes a long way in describing your product or brand, thus giving your audience the proof they need.
Find Here: How to build a landing page with Elementor
For a preview of a simple but yet sophisticated landing page, take a look at one developed by one of the top digital marketing experts in the world, Grand Cardone
Integration and Email Marketing: Once the landing page is up and running, the next step is to integrate it with an email marketing platform. To learn how that can be done, click here.
After a successful integration, ensure to get your email sequence ready. The importance of this is that it is always better for your leads to begin getting your email copies once they opt-in as against when they might have been doing something else and the name of your brand or product already a distant memory
READ ALSO: Lead Generation | A Complete Beginner Guide To Generating Leads
Step Four: Online Advertising
As we always say in digital marketing, online advertising is the last thing to be done. Having put the above mentioned processes in place, the next step is to draw the right traffic to your landing page and have them give their names and email addresses in exchange for a lead magnet.
After your brand has been established and known, you might want to withdraw the lead magnet and focus more on using testimonials and social proof to generate leads on your landing page.
It is important to note that the design of a landing page is very flexible, provided the important details are very visible and distinct on the page.