In Instagram Marketing, Hype Auditor is an essential tool which helps to properly analyze the performance of a particular profile, giving you an idea of how well it has performed and whether it would be a good fit for your brand or business.
Say a potential client has the intention of taking their brand to Instagram and require the services of an influencer, how do you as a digital marketer ensure that they get the right one that would give the right engagement? Hype Auditor.
In simple terms, having millions of followers does not guarantee engagement, and it could be very frustrating to give your business to said persons and get very little results. To tackle this, we would take a look at Hype Auditor as a tool and how it would help us narrow down select Instagram accounts based on followers’ interest and engagement.
To begin;
Step One:
Register on hypeauditor.com
Step two:
Enter the correct username of the Instagram profile you wish to audit, keeping in mind, the need to focus on profiles with a minimum of 10,000 followers
For the purpose of this guide, let us take a look at the Instagram profile of delectable Nollywood actress; Funke Akindele
Image One
From the above image gotten from Hype Auditor, we can see the number of followers she has and the fact that her Engagement rate stands at 0.46%. A factor that causes this is the number of quality audience she has Vis a Vis the fake or suspicious accounts that follow her, which runs into millions.
That being said, the major type of campaign objective that would work here is brand awareness, where the goal is to go viral. If one seeks engagement however, other factors must come in play before deciding how good a fit her profile would be in getting the desired results.
Authentic engagement stands at 30k at the time of this report, which isn’t terrible but could be much better considering that she has over 6.5 million real Instagram accounts following her.
If the goal is to make sales, then it is important to
Image Two
Here, we can clearly see that about 72% of her overall audience are based in Nigeria, which proves that she might be the right pick for influencer marketing as it has to do with a number of brands.
Furthermore, 70% of her audience are considered ‘real people’ and this is basically the number of people that have optimized profiles and are active. On the other hand, profiles that are considered to be ‘fake or suspicious’ are those that are void of content and seen as non-credible accounts.
We can also see that over 63% of her total audience are female, to show that products or services that are primarily meant for women stand a good chance of selling if pushed by her. The age range of her audience can also be seen from this Hype Auditor report to give you an idea of what products stand the best chance of getting the best attention from her followers.
Image Three
This one is self-explanatory, as it shows that over 90% of her audience have below 1500 followers as this means they aren’t that popular and actually increases her rating as an influencer.
It also shows that over 72% of her audience is authentic and a curve to represent her followership journey from the year the account was officially launched on Instagram.
READ ALSO: Benefits Of Instagram – 8 Reasons Why All Brands Should Use Instagram
Image Four
From what can be seen from Hype Auditor, her growth on Instagram is considered organic which works much better on the platform and reduces the risk of being shadow-banned or entirely blocked from the platform.
A vital metric of this tool is in the ‘Interest’ section. Here, we can see that her followers are mostly interested in entertainment, music, art and design. The implication of this is that your brand stands a better chance of getting the desired results when put on this particular handle, if it falls within the first three categories.
On the other hand, you would mostly get brand awareness if the category of your brand is close but not quite the same with the above listed.
Image Five
There is an even distribution of likes on her posts, which speaks of the consistency of the content she puts out. The likes-comment ratio is decent, which shows that she gets considerable amount of comments for each like gotten on the profile
Image Six
As seen from Hype Auditor tool, the few Ads ran on this profile has performed extremely well, not minding the fact that she hardly makes advertising posts. Apart from Ads post, the post frequency is stable, which means the page is neither dormant nor flooded with posts on a daily basis in an attempt to grain traction.