Knowing how to retarget Facebook page visitors is key in advertising. As a business owner, You want to be able to reach out to people who engage with your content. This is key to ensuring that You have a steady pool of leads to nurture and convert over time.
The steps are quite easy and can be achieved by creating a custom audience.
Step One: Login to ads manager on Facebook
Click on audiences, then ‘create’ and choose ‘custom audience’
Step Two: Choose Source
The source of this particular audience is Your Facebook page. Before going further, ensure You choose the right Page and Ad account as the audience cannot be transferred to another ad account
READ ALSO: How to create an audience on Facebook
Step Three: Choose Event
The final step is to choose what event You wish to engage with. There are a number of choices that can be made at this point, depending on which category of people You wish to engage with. First, You choose the page which You wish to get the engagement from. Next You choose the proper event. In this case, I chose ‘people who have engaged with a post or Ad’. Lastly, You can choose the number of days for which You wish to retarget.
Even better is the fact that You can narrow Your audience even further or exclude a category of people. Cool right?
Once that has been done, You can go ahead to name Your audience and create
And this is how to retarget Facebook page visitors without using a pixel.