How to drive more engagement on Instagram

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engagement on Instagram

Knowing how to drive engagement on Instagram without running ads could save your life, literally. In the era of staying away from growth automation tools, it makes sense to explore other ways to engage with and grow your following without having to pay.

What is Engagement?

We all know what this means right? Can I skip to the next point?šŸ¤” Okay, I’ll answer. EngagementĀ  is the rate at which people interact with your content. This normally comes in the form of likes, comments and shares where it applies.

Engagement rate is how well people interact with your post based on the number of followers you have.

To calculate engagement rate on Instagram, click hereĀ 

How then do you boost it for free?

  • Stories
  • Highlights
  • Polls
  • Live Videos (IGTV), just to name a few.

Stories

These are images and videos that are for the purpose of capturing specific moments or events which are then uploaded to Instagram.Ā  The only downside is that these stories stay up for a maximum of 24 hours, after which they disappear forever.

How then do we make them stay longer you might ask?

Highlights

We talked on how to ensure your stories which are meant for engagement on Instagram get to stay up for much longer, highlights is the way to do that. Once an Instagram story has been converted to a highlight, it can stay for as long as you want it to.

The cool things about highlights is that you can create categories and design branded cover photos to give them a much better outlook.

To learn how you can add stories and highlights, click below

READ ALSO: What You Need to Know About Instagram MakeoverĀ 

Polls

As the name suggests, this category is meant to ask for the opinion of your audience about a certain event which should be interesting to them. The advantage of this option and the others on this list is that they can be seen by people who are not following you. On the other hand, the normal posts you make on Instagram are viewed by your followers.

How to create Polls:

engagement on Instagram

Same process as creating a story. The major difference is that you do not swipe up to choose a creative, rather yiu swipe to ‘create’ instead of ‘normal’. Once this has been done, you simply scroll through the options available to choose one of the engagement features. Others include

  • Shout-outs
  • Gifs
  • Templates
  • Questions
  • Countdown
  • Quiz

Live Videos

Video content perform considerably better on Instagram, that fact is known, yet live videos must be considered the holy grail of content on the social media platform.

IGTV moves around quite easily and helps to boost your credibility on Instagram which is welcome with open arms.

To create a live video and drive engagement on Instagram, go through the same process of creating a story, only this time you swipe to ‘live’

In conclusion

Paid advertising is one of the most feasible ways to drive engagement and grow followers on Instagram, yet it might not be convenient at all times to run ads for this singular purpose, hence the need to find viable alternative which is what this guide has been all about.

It should also be known that the methods stated here are reliable, yet needs constant effort over a period of time to get the desired results. To get to that point, have a strategy of which to use at certain periods.

 

 

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