For every online Ad campaign, having that excellent Ad copy is just one of many factors that affect the performance of your Ad.
Interestingly, A Number of advertisers rather focus on budget and creatives, forgetting the role being played by the primary text in describing what pain points you have found within your deal customers and how you wish to solve them.
To create that fantastic Ad copy, here are a few tips;
Know Your Audience
An essential part of having an Ad copy that converts, is in identifying the tone and language which best resonates with your audience.
For the most part, taking up that informal tone helps your reader to relax and not feel like they have a lot of difficult information to grasp through your Ad copy.
Your choice of words matter a lot, as it goes a long way in determining how people perceive your brand.
While penning that Ad copy, ensure to allow your reader room to breathe, by breaking your text into smaller paragraphs.
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Understand Their Pain Points and Desires
The purpose of an Ad copy is to project your understanding of what people want while proffering solutions. For this to be effective, it is vital to pinpoint what interests your audience the most with regards to the product or service you offer.
Once this has been done, the onus now falls on you to correctly lay down a short but concise plan on how to provide the necessary solutions.
To get that excellent Ad copy, it is important that you focus on the desires of your audience and how you can make them come to live.
Use Numbers in attractive Headline
In a bid to keep your Ad copy precise and interesting, always endeavor to have the necessary numbers and statistics on your headline as this gives your audience an instant preview of either what they stand to gain in numbers or the great deal they would be getting by doing business with you.
You can have a heading that goes thus;
“For N200k, You can move into that dream Home and pay up later”
Having an attractive headline greatly boosts the chances of creating an excellent Ad copy. For the most part, people are encouraged to read through your Ad copy is the headline is attractive enough.
Connect With Their Emotions
On the average, people take buying decisions from the emotional part of their brain as against the logical. This is why a person would buy a luxurious item that they probably cannot afford at that time and make excuses to themselves and others on why they truly need that item.
Connecting with them emotionally would appeal better and increase the chances of conversion through your excellent Ad copy.
Keep it Interesting
For the most part, a number of people that read your Ad copy are looking to scroll down and perhaps away from your Ad. If the targeting was properly done, chances are that those who see your ad are interested in your product or service, whether cold, warm or hot leads.
To keep them that way and ensure your Ad has the right impact, it is vital to keep your Ad copy imaginative. Paint a scenario which they can easily relate with, one they get to picture in their minds as they read your Ad copy.
Stay on Point
One error I see from a number of Ad copy is the inability of the advertiser to stay on track from start to finish. They often times trail off from the earlier points and try to cover so many angles at once.
Keep in mind, people who are reading through your Ad copy are mostly doing so because the first few sentences caught their attention.
If they discover that you are trying to cram too many different sections to the same Ad copy, it might lead to a question about your credibility and professionalism and could lose you that potential client.
Provide Solutions
More than anything, people want to know that you are not just all talk. To finally get your Ad over the line, it is vital that you convince them of your ability to provide practical solutions to their problems.
This automatically opens their minds to all the possibilities of their desires being met and puts you in good stead to be considered for purchase, thus increasing lead and sales conversions.
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Be Realistic
Making bogus claims or promises would immediately make your audience suspicious of your intentions. In your Ad copy, ensure every offer or promise you make sounds reasonable and one that your audience can easily relate to.
Unique Selling Points
Your audience would have doubts, which is to be expected. In trying to craft an excellent Ad copy, always ensure that you respond to some common objections by way of unique selling points.
These could come in form of guarantees, limited offers and special services which come with the original product or service you offer.
For instance, you could offer three months free maintenance for any product purchased within a specified period.
A Call to Action
For a number of people, taking the needed time to go through your Ad copy isn’t enough. They would still require a clear and enticing CTA to steadily nudge them over the finish line.
The required action should be wells stated by you in the Ad copy, increasing the chances of having them convert.