A message Ad on Facebook is simple and very efficient. It gives your audience an avenue to reach you directly without revealing personal information. This makes it easy for them to connect with your brand immediately by sending a message to your inbox.
To begin
Step one
Begin a new campaign. The objective is immediately ‘messages’
Step Two: Destination for Message ad on Facebook
In the Ad set level, You can choose to send people to messenger, WhatsApp or Instagram direct. For WhatsApp, You must immediately choose the page which must be associated with the ad for it to run.
READ ALSO: How to Run Lead Generation Ad on Facebook
Step Three: Budget and Schedule
At this stage of the campaign setup, the next step is to choose the appropriate daily of total spend for the campaign. Next, pick a convenient start and end date for which You want the Ad to run.
Step Four: Audience and Placement
Ads on Facebook can be set to go it to all connected platforms via ‘Automatic placement. If you want the ad to go out to specific platforms, choose ‘edit platform’.
Step Five: Ad set-up
To properly set up the ad, the following are needed
- Image(s) that fit the 1080 by 1080 dimensions
- Primary text or Ad copy to talk more on the Ad
- Headline to give a strong convincing line about the Ad
- Call to action
Go ahead to choose the right page for the Ad, then add the image(s), then Ad copy and other required information as stated above.
Step Six: Message Template
Here, You are to choose to start a conversation or generate leads
After making that choice, go ahead to create a template that would be used to either start the conversation or generate leads. For lead generation, You are to scroll down to the privacy policy section. Next, You must view the lead generation policy and copy the URL. After it has been copied, kindly paste it in the box provided then save
Step Seven: Launch Ad